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How HubSpot scaled AI adoption

(product.hubspot.com)
71 points zek | 2 comments | 24 Sep 25 14:42 UTC | HN request time: 0s | source
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aabajian ◴[24 Sep 25 15:53 UTC] No.45362105[source]▶
If you're looking for a company to blame for the endless Google results of "top-10 ways of doing X" or "the best new vacuum cleaners review", look no further than HubSpot. Their business model was based on helping small business gain traction by writing a a lot of verbose blog posts. So now when you're looking how to fix a leaking faucet, you first have to read about the history of faucets.
replies(2): >>45362319 #>>45362628 #
truetraveller ◴[24 Sep 25 16:07 UTC] No.45362319[source]▶
Proof / refs?
replies(2): >>45362480 #>>45363168 #
1. aabajian ◴[24 Sep 25 17:07 UTC] No.45363168[source]▶
Their founders (Brian Halligan and Dharmesh Shah) are credited with defining "inbound marketing."

Here is the original version of their book: https://www.amazon.com/Inbound-Marketing-Found-Google-Social...

replies(1): >>45363285 #
2. constantinum ◴[24 Sep 25 17:17 UTC] No.45363285[source]▶
In a way only marketeers think hubspot does very good product marketing. (i’m a user of hubspot for 8 years or so)