Interesting, but I use a much more powerful germicidal UV source. Because of the power requirements it uses a fusion energy source located ~150M km away. (sunlight in fresh air.)
In fairness to the article, ventilation was mentioned, but also quickly dismissed. The 60% efficiency figure quoted for ERV is also a bit on the low side for many contexts. And sure, ERV fans themselves use some power (say 50W) but that's about what you'd use in a decent size room with some UV lamps and a fan.