There is no reason that event tickets couldn't be sold similarly to airline seats.
Expand on what you mean by that?
You can't resell a plane ticket. You can get a credit or cancel the purchase depending on the airline's terms. But there is no secondary market in plane tickets. If you show up at the airport and your ID doesn't match the name on the ticket, the ticket is invalid.
Venues don't want to be checking all that at their gates plus they don't want to prevent scalping it's only really the artists and fans who are anti scalping the rest of the parties in the pipeline loooove scalpers.
Venues are already checking IDs at the gate anyway. And it takes less than one second per ticket to scan and verify tickets.