I wish it was easy for a CAD n00b to create templates for this. Like I want my business card to be the emboss
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Just pushing two blocks by hand and adding your weight will most likely be enough to make nice impression. The reason is that you have the inverted side - normally you would have just one plate pushing against some softer rubber so the paper has nowhere to go and you need a lot more force.
Tbh this roller design is needlesly complicated for business cards. Printing the rolls with overhangs will require supports. Roller press for graphics has some advantages like consistency of force and pressing of different sized/long pieces. None of which are useful here. Besides you wouldn't have emboss on the roll (unless you were printing infinite patterns) - you would press plate and paper through smooth roller press.