This seems to be the whole ballgame.
They're (UMG, specifically) doing the same to YouTuber Rick Beato. His music theory/analysis/reaction videos are very careful to abide by the rules of _fair use_ and, yet, UMG is still drowning him in copyright violation claims. He's had to hire representation to deal with the backlog of claims that are (extremely likely) all bogus and _hope_ to keep his videos and channel online.
On one hand, their behavior is baffling, as I've streamed and purchased music from these companies I would not have otherwise because of Beato's channel. On the other, it's completely unsurprising, as they stand to _have their cake and eat it too_ by introducing chokepoints for _all_ access to their music (in theory, anyways) and suing anyone in the hopes of inking these bullshit settlements with anyone who dares get within a few miles of their moat.