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Google Doesn't Rank My Site for My Own Brand Name

45 points hypeaccount | 1 comments | 10 Sep 25 18:15 UTC | HN request time: 0.202s | source

I run a small business in Canada. Oddly, if you search my brand name, my own site doesn’t show up at all on the first page. Instead, Facebook, Instagram, and random sites that link to me outrank me.

I’ve submitted my sitemap to GSC, checked indexing, and built branded backlinks—but Google still ignores my homepage. It’s bad because people looking for me are funneled into other platforms where I lose control of the user journey.

Has anyone else experienced this? Is this Google punishing small/new sites, or do I need to approach brand SEO differently? At this point it feels like Google wants me to buy ads just to show up for my own name.

1. gethly ◴[12 Sep 25 06:46 UTC] No.45219313[source]▶
Same here. In my case, my website is a single page application and Google cannot index it properly. So it pushes is way down in the index, despite the name being extremely unique.

So I would say to check the search console as has been suggested by other commenters here and find out where the problem lies with yours and see if you can fix it.