←back to thread

TikTok has turned culture into a feedback loop of impulse and machine learning

(www.thenexus.media)
292 points natalie3p | 1 comments | 10 Sep 25 16:08 UTC | HN request time: 0s | source
Show context
keiferski ◴[10 Sep 25 16:33 UTC] No.45200147[source]▶
Too simple of a narrative. At the same time, YouTube videos are getting longer, and people are watching more YouTube videos on TVs than on mobile devices:

https://www.forbes.com/sites/bradadgate/2025/02/12/launched-...

So I think we're seeing more of a bifurcation: in-depth longform videos are becoming 30, 40, 60, even 90 minutes long, whereas anything shorter than 10 minutes is being compressed to 30-60 seconds. The most popular video creators are doing both; even MrBeast routinely has videos over 30 minutes long.

replies(22): >>45200188 #>>45200190 #>>45200272 #>>45200320 #>>45200321 #>>45200334 #>>45200391 #>>45200471 #>>45200547 #>>45200746 #>>45200790 #>>45201140 #>>45201428 #>>45201491 #>>45201506 #>>45202278 #>>45203309 #>>45203946 #>>45204016 #>>45205160 #>>45206190 #>>45209518 #
monadoid ◴[10 Sep 25 17:12 UTC] No.45200746[source]▶
I think HN is getting old - nobody has mentioned second screen viewing! imo, youtube videos are getting longer because everyone is just turning stuff on in the background while they're on their phones.
replies(2): >>45200858 #>>45204474 #
1. ziml77 ◴[10 Sep 25 21:54 UTC] No.45204474[source]▶
That's what I do. But heck, that's what I've always done. In the 90 and 00s I would have the TV on while I was messing around on the PC, playing my Game Boy, or heck even while doing homework.