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TikTok has turned culture into a feedback loop of impulse and machine learning

(www.thenexus.media)
292 points natalie3p | 1 comments | 10 Sep 25 16:08 UTC | HN request time: 0s | source
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keiferski ◴[10 Sep 25 16:33 UTC] No.45200147[source]▶
Too simple of a narrative. At the same time, YouTube videos are getting longer, and people are watching more YouTube videos on TVs than on mobile devices:

https://www.forbes.com/sites/bradadgate/2025/02/12/launched-...

So I think we're seeing more of a bifurcation: in-depth longform videos are becoming 30, 40, 60, even 90 minutes long, whereas anything shorter than 10 minutes is being compressed to 30-60 seconds. The most popular video creators are doing both; even MrBeast routinely has videos over 30 minutes long.

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monadoid ◴[10 Sep 25 17:12 UTC] No.45200746[source]▶
I think HN is getting old - nobody has mentioned second screen viewing! imo, youtube videos are getting longer because everyone is just turning stuff on in the background while they're on their phones.
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1. esseph ◴[10 Sep 25 17:21 UTC] No.45200858[source]▶
My wife and oldest kid who have ADHD are like that. My youngest, myself, and the middle aged kid never have anything on other than what we are actively paying attention to.