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TikTok has turned culture into a feedback loop of impulse and machine learning

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292 points natalie3p | 4 comments | 10 Sep 25 16:08 UTC | HN request time: 0.001s | source
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zoba ◴[10 Sep 25 16:30 UTC] No.45200103[source]▶
So strange to think about how Vine could’ve won this and an American company could’ve been the leader here.
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1. moduspol ◴[10 Sep 25 17:06 UTC] No.45200666[source]▶
And remember Quibi [1]? Short-form video in vertical format specifically for mobile devices? They didn't have every aspect nailed, but they were definitely trailblazers on that front.

[1] https://en.wikipedia.org/wiki/Quibi

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2. apparent ◴[10 Sep 25 17:28 UTC] No.45200958[source]▶
Was that at all like TikTok? I thought it was professional creators, not community-sourced.
3. AlexAplin ◴[10 Sep 25 18:00 UTC] No.45201440[source]▶
Quibi launched in April 2020. TikTok by this point would have 2 billion downloads [1]. It's difficult to assess they were trailblazers here. I might even say a component of their failure is free mobile video was widely accessible by this point.

[1]: https://www.theverge.com/2020/4/29/21241788/tiktok-app-downl...

4. m0llusk ◴[10 Sep 25 19:28 UTC] No.45202463[source]▶
Didn't have every aspect nailed? Definitely trailblazers? Quibi is a prime example of an absolute business wipeout. They got a bunch of investor money together, showed no interest in what viewers actually want, and then went down in flames immediately upon public release of the product. The whole thing was a disaster that didn't accomplish anything beyond putting a bunch of capital in the pockets of C grade C suite players.