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TikTok has turned culture into a feedback loop of impulse and machine learning

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292 points natalie3p | 2 comments | 10 Sep 25 16:08 UTC | HN request time: 0s | source
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keiferski ◴[10 Sep 25 16:33 UTC] No.45200147[source]▶
Too simple of a narrative. At the same time, YouTube videos are getting longer, and people are watching more YouTube videos on TVs than on mobile devices:

https://www.forbes.com/sites/bradadgate/2025/02/12/launched-...

So I think we're seeing more of a bifurcation: in-depth longform videos are becoming 30, 40, 60, even 90 minutes long, whereas anything shorter than 10 minutes is being compressed to 30-60 seconds. The most popular video creators are doing both; even MrBeast routinely has videos over 30 minutes long.

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1. trinix912 ◴[10 Sep 25 16:52 UTC] No.45200471[source]▶
> So I think we're seeing more of a bifurcation: in-depth longform videos are becoming 30, 40, 60, even 90 minutes long, whereas anything shorter than 10 minutes is being compressed to 30-60 seconds.

Could it be that the shorter videos that are now 30-60 seconds present the same information as they did when they were ~10min, just without all extra prologue, epilogue, and sponsor inserts? Wasn't one of the reasons they were ~10min in the first place simply to get monetized better?

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2. kulahan ◴[10 Sep 25 18:06 UTC] No.45201520[source]▶
I think we saw 7 minute videos become 10 minutes, not a 20x increase in length for super short-form ones.