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TikTok has turned culture into a feedback loop of impulse and machine learning

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292 points natalie3p | 1 comments | 10 Sep 25 16:08 UTC | HN request time: 0.203s | source
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keiferski ◴[10 Sep 25 16:33 UTC] No.45200147[source]▶
Too simple of a narrative. At the same time, YouTube videos are getting longer, and people are watching more YouTube videos on TVs than on mobile devices:

https://www.forbes.com/sites/bradadgate/2025/02/12/launched-...

So I think we're seeing more of a bifurcation: in-depth longform videos are becoming 30, 40, 60, even 90 minutes long, whereas anything shorter than 10 minutes is being compressed to 30-60 seconds. The most popular video creators are doing both; even MrBeast routinely has videos over 30 minutes long.

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1. Tenoke ◴[10 Sep 25 16:43 UTC] No.45200321[source]▶
Exactly this tho with more than just 2 categories. You find more than ever optimized for the 60s category, that's true, and you do get longform silos - but those include one silo of channels that clock around 10m, as well as another in the hour+ podcasts case.

The main new takeaway is that the shortform category is bigger and more important than previously imagined but hardly the sole winner.