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Apple barely talked about AI at its big iPhone 17 event

(www.theverge.com)
92 points andrew_lastmile | 17 comments | 09 Sep 25 19:54 UTC | HN request time: 0.002s | source | bottom
1. xutopia ◴[09 Sep 25 20:42 UTC] No.45188690[source]▶
That's because people don't trust AI that much... and most people don't differentiate between a really cool feature and AI so it's more confusing marketing than anything.
replies(3): >>45188889 #>>45189622 #>>45195178 #
2. mdotk ◴[09 Sep 25 20:52 UTC] No.45188889[source]▶
I think it's more because they're way behind on AI and they literally have nothing to actually tell us.
replies(5): >>45188939 #>>45188956 #>>45188961 #>>45189330 #>>45190257 #
3. kergonath ◴[09 Sep 25 20:54 UTC] No.45188939[source]▶
They’re not way behind on AI, they’re way behind on LLMs. Several features they presented depend heavily on AI.
4. frizlab ◴[09 Sep 25 20:55 UTC] No.45188956[source]▶
That’s not true. There were multiple AI features presented, just very well-known ones like the babel fish AirPods Pro. Nothing fancy, but it’s still AI and it’s useful.
5. runako ◴[09 Sep 25 20:56 UTC] No.45188961[source]▶
As an Apple user, what are they behind on? What features are other makers shipping that Apple is missing?

(Genuinely curious, perhaps there are third-party apps I can use to bridge the gap.)

replies(2): >>45189578 #>>45191856 #
6. micromacrofoot ◴[09 Sep 25 21:18 UTC] No.45189330[source]▶
in some ways (hardware) they're ahead, their dominance in mobile chip power lets them do a lot more machine learning on-device

also hard to find a better laptop for running an LLM locally too

7. vbezhenar ◴[09 Sep 25 21:36 UTC] No.45189578{3}[source]▶
You need to spend a week to disable all AI features in Pixel. You need to spend just a day to disable all AI features in iPhone.
8. xnx ◴[09 Sep 25 21:41 UTC] No.45189622[source]▶
> That's because people don't trust AI that much

ChatGPT being the number one app is a weird way for people to express they don't trust AI: https://apps.apple.com/us/charts/iphone

replies(2): >>45189769 #>>45191687 #
9. hu3 ◴[09 Sep 25 21:52 UTC] No.45189769[source]▶
And with Gemini being the 2nd.
10. acdha ◴[09 Sep 25 22:30 UTC] No.45190257[source]▶
How are they behind, in terms of things normal people actually use? Apps like ChatGPT work just fine, and I have literally never heard an Android user I know personally talk about something they can do which isn’t available on iOS.
11. altairprime ◴[10 Sep 25 00:50 UTC] No.45191687[source]▶
Number one free app. Generative AI doesn’t sell phones.
12. xnx ◴[10 Sep 25 01:17 UTC] No.45191856{3}[source]▶
Apple fans would be going crazy with excitement if Apple unveiled Gemini 2.5 Flash Image (AKA "nano banana"). It's the most powerful image editing tool since Photoshop 1.0.
replies(1): >>45191915 #
13. runako ◴[10 Sep 25 01:24 UTC] No.45191915{4}[source]▶
Pardon my ignorance, but is this part of Android or a standalone app?

Is it something that is not usable on Apple devices?

replies(1): >>45192134 #
14. xnx ◴[10 Sep 25 01:54 UTC] No.45192134{5}[source]▶
It powers part of the Google Photos app on Android. It can be used on Apple devices through Gemini, but it is not well known yet.
replies(1): >>45193295 #
15. adastra22 ◴[10 Sep 25 04:29 UTC] No.45193295{6}[source]▶
Probably because Google marketing is the worst. Wtf is “nano-banana.” This is straight out of a Silicon Valley HBO skit.
replies(1): >>45195617 #
16. dgellow ◴[10 Sep 25 09:13 UTC] No.45195178[source]▶
Actually people trust AI too much!
17. xnx ◴[10 Sep 25 10:20 UTC] No.45195617{7}[source]▶
I can almost excuse them for not hyping this too broadly because of how disruptive to certain jobs it will be.