The march of incremental upgrades year over year from Apple is impressive. I do wish though that there was better competition.
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Most of the people in my family and friends have iPhone X, 11, 12, or 13s and run at varying degrees of "dead any day now" and "completely fine" (from old to new, generally).
It is not just Apple. I can’t think of any phone maker that is releasing exciting new things.
For me, foldable and curved screen phones _could_ be that, but no implementations are. Supposedly Apple is working on both of those, so maybe they can do it right.