A lot of companies were built on this.
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Imagine how much progress could be made if a few other companies were forced to crack open their proprietary closed-source codebases...
I know that the main vendor SDKs from Qualcomm, Mediatek, and Maxlinear are based on OpenWrt. I think only Broadcom uses an own Linux distribution which is not based on OpenWrt in their main SDK. Linux has a market share of about 99% in this market, I haven't seen VxWorks in any recent home router or access point.
EdgeRouters started on vayatta and then that went away (AT&T acquired Vayatta) and then that forked into VyOS.
Some of the Ubiquiti EdgeSwitches are running some other OS, but I can't remember what it was.
Source - Spent 14 years helping alpha / beta test, debug code and wireless problems, etc.