(There were exceptions, particularly the product folks working on early AdWords partnerships. But even in ads most of the engineers kept to more regular hours. I certainly did.)
(There were exceptions, particularly the product folks working on early AdWords partnerships. But even in ads most of the engineers kept to more regular hours. I certainly did.)
It's also easy to forget that Google established product-market fit in an uncompetitive market immediately, then found a cash geyser business model only about six months later (or rather copied it from Inktomi). They didn't need to work crazy hours because web search was viewed as a dead end problem that didn't make money, so nobody was chasing their tail. Google's early culture of strict secrecy was a direct consequence of this strange birth: if anyone had found out earlier how much demand existed for AdWords they'd have faced much harsher competition much faster. But Google swore everyone to absolute secrecy, and so the first time the industry discovered how valuable search is was in 2004 on the day of the Google IPO. By then Google had invested so much in R&D that it was impossible to catch up.
Very few companies can be compared to early Google, unfortunately.