Of course, they might have written the blog post with the intention of drawing attention to themselves and being noticed. These days, I can't bring myself to be upset about that sort of thing - if the content is good, better self-promotion than AI slop or hyping up the next hot investment vehicle.
Yes, because they learnt it somewhere, for example, this article.
I don't get the negativity. Unless you work on bleeding edge R&D, every technique you know has been documented somewhere by someone else. So only the bleeding edge R&D people should write tech blogs?
Anecdotally, even I had known what texture compression is, this article still taught me something: the existence of Tacant View. It looks like quite a neat app.