How about startups paying the best engineers $996,000/yr for that startup job that requires 996 work culture?
These startups want the best right?
Oh wait, I have my own company where I am the founder doing this for myself when it requires it.
If I had employees I wouldn't want them doing 996 work culture, but if you want to hire ME to do that, that is the price, minimum.
Or it is another way of saying "fuck off".