996

The thing about 996 that people don’t like to say out loud: it’s just slavery in startup-scented wrapping paper. No whips, no overseer with a shotgun - but the logic is the same. If you don’t belong to the owning class, your “choice” is simply which master you want to burn yourself out for.

People defend it by saying “well, you can always leave.” True - in the same way a sharecropper could always leave one plantation for another. The ladders are pulled higher and higher, so the fantasy of becoming your own master is almost gone. Once capital realises you have no escape, it’s not even 996 anymore, it’s 007. And if you want to eat, you’ll comply.

Of course people will say: “But it’s just about intensity and output, not hours!” Exactly - and that’s the trap. That framing makes you think you’re optimising for craft, while what you’re actually optimising is obedience. You’ll argue about hours vs output forever, but the real divide is class: founder vs employee, owner vs owned.

If you’re a founder working 996 on your own company, that’s your gamble, your risk, your upside. Go for it. But glorifying 996 as a model for employees is essentially advocating wage slavery with a hip new logo.