I spent decades worked way more than 996, on ships, ashore, in medical school, in residency, on clinical staff while doing entirely uncompensated research. Now I'm a subspecialist physician living in the Valley. I have never worked this little and enjoyed such a high standard of living. One of my seniors said "You don't have to work 2.5 jobs anymore. Just work 1.25 jobs". I work with teams across the spectrum of businesses to figure out how to build the business lines and I see the challenges small companies have. I really do. Not least of which is how the big companies have stacked the deck against new entrants.
Now that I do have some free time I spend it helping my wife build her business, I'm essentially her cofounder. Been incorporated for 8 years now. We think about motivating employees, paying them fairly, the breath-taking amount of money consumed by SaaS, rent, health insurance, travel costs and how that makes it hard to pay employees more. We think about motivating customers and charging them fairly. We see the mind-reeling amounts the big companies charge and then give customer discounts that effectively curb the competition. I see how they get their employees to work harder.
There are two fundamental rules in business:
1) If you're not making money, you're losing money.
2) Don't run out of money.
We watch the end-of-month profit margin going up and down like a rollercoaster. Some months, yeah, "This is great". Some months "Oh, oh, we cannot keep doing this".
We had one employee who really took this whole "I don't have to work ... hard" to heart. She would charge an hour for filling out her timesheet. She consumed her annual sick leave and accumulated PTO in her first 6 weeks. She would bail on scheduled work. Customers loved her but she was literally a net cost to the company money. How? Fixed costs. Overhead is real. Had to let her go. Honestly wasn't a hard conversation with her (she actually never returned some equipment, flat out stole from the company). What was hard was figuring out how to cover those customers and explaining to them why their favorite face of the company was gone.
You want to live a happy, ethical life? Live within your means. But that also entails having the means needed. And everybody else gets a vote. If you live in the US: the whole world wants your quality of life. Even if it's just 10% of the rest of the world, that's still double the entire US population, who are working 996.