For others with families (spouse, kids, activities for kids, hanging out with friends, spending time with your spouse and friends outside of work) it may not even be an option and may not be able to support it.
Life is like a coin. There are two sides of a coin. Flipping it, it will always land in one side. As a person with a family you have to pick the side that matters otherwise, you are gambling with it. Gambling doesn't always go your way - the cost is higher when it comes to picking work over family.
As a parent myself, I am constantly struggling with picking the right choice. Long hours may pay well, but those long hours also have a negative impact on your family. If you ask, your family rather spend time with you than have a new shiny toy or a big house and a fast car.