I've also heard from executives and management discuss how they work longer hours (from 1:1s as a dev myself). Now as a founder, many of my peers discuss working 24/7 or close to it. Most don't - but there's a hustle culture that glamorized lack of sleep as a badge of honor.
The reality is that the "work" is very different for these different groups of people. Executives and management work by delegating and chatting people up. Founders can vary between executive duties or building or many various other founder duties. But (L3-5) engineering at corp is basically expected to code nonstop or to work oncall.
Working 996 as an executive is not comparable to 996 as an engineer.