European Commission fines Google €2.95B over abusive ad tech practices

> The Commission has ordered Google (i) to bring these self-preferencing practices to an end; and (ii) to implement measures to cease its inherent conflicts of interest along the adtech supply chain. Google has now 60 days to inform the Commission about how it intends to do so.

It is on top of ordering them to fix the business practices. They can always issue more fines if Google doesn’t comply.

IMO some of us here want to see these companies hurt. That’s a non-goal for the EU, they are looking for compliance, not vengeance or something silly like that.

I hope I am wrong, and would be happy if that were the case, but I find these deadlines laughable. In reality Google will delay this in courts for at least 5 years. In which time they will make some extra billions, and then the fine will be cut to a quarter of the current value. And by then they will have invented a new way to abuse consumers, just different enough to be the object of a new investigation and new court case that also takes years.