Development speed is not a bottleneck

Just to quote one little bit from the piece regarding Google: "In other words, there have been numerous dead ends that they explored, invalidated, and moved on from. There's no knowing up front."

Every time you change your mind or learn something new and you have to make a course correction, there's latency. That latency is just development velocity. The way to find the right answer isn't to think very hard and miraculously come up with the perfect answer. It's to try every goddamn thing that shows promise. The bottleneck for that is 100% development speed.

If you can shrink your iteration time, then there are fewer meetings trying to determine prioritization. There are fewer discussions and bargaining sessions you need to do. Because just developing the variations would be faster than all of the debate. So the amount of time you waste in meetings and deliberation goes down as well.

If you can shrink your iteration time between versions 2 and 3, between versions 3 and 4, etc. The advantage compounds over your competitors. You find promising solutions earlier, which lead to new promising solutions earlier. Over an extended period of time, this is how you build a moat.

The whole Lean Startup was about figuring out how to validate ideas without actually developing them. And it is as relevant as ever, even with AI (maybe, especially with AI).

In fact, it's enough to look at the appalling rate of product success. We commonly agree that 90% of startups fail. The majority of that cohort have built things that shouldn't have been built at all in the first place. That's utter waste.

If only, instead of focusing on building more, they stopped and reevaluated whether they were building the right thing in the first place. Yet, most startups are completely immersed in the "development as a bottleneck" principle. And I tell that part from our own experience of 20+ years of helping such companies to build their early-stage products. The biggest challenge? Convince them to build less, validate, learn, and only then go back to further development.

When it comes to existing products, it gets even more complex. The quote from Leah Tharin explicitly mentions waiting weeks/months of wait till they were able to get statistically significant data. What follows is that within that part of experimentation, they were blocked.

Another angle to take a look at it is the fundamental difference in innovation between Edison/Dyson and Tesla.

The first duo was known for "I have not failed. I found 10,000 ways that don't work." They were flailing around with ideas till something eventually clicked.

Tesla, in contrast, would be at the Einstein's end of the spectrum with "If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and 5 minutes thinking about [or in Tesla's case, making] solutions."

While most of the product companies would be somewhere in between, I'd argue that development is a bottleneck only if we are very close to Edison/Dyson's approach.