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Atlassian is acquiring The Browser Company

(www.cnbc.com)
520 points kevinyew | 1 comments | 04 Sep 25 12:12 UTC | HN request time: 0s | source
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i1856511 ◴[04 Sep 25 17:41 UTC] No.45129985[source]▶
Can somebody please tell me what is the business play behind The Browser Company. It has always seemed very suspicious to me, well-funded, not making money, and now this
replies(1): >>45130379 #
praz4HN ◴[04 Sep 25 18:14 UTC] No.45130379[source]▶
Same as Edge & Chrome - primarily to funnel users to web pages, which in turn powers engagement/searches & ads. Once you have enough users on a browser, the business play is ad revenue.
replies(1): >>45131420 #
warkdarrior ◴[04 Sep 25 19:41 UTC] No.45131420[source]▶
How do Edge & Chrome collect ad revenue?
replies(1): >>45139370 #
1. praz4HN ◴[05 Sep 25 15:01 UTC] No.45139370[source]▶
They don't directly, but they are the major source of ad revenue for search engines & content, since they drive both the search and page view traffic. Besides regular browsing, examples of browser features that drive ad revenue include search suggestions in the address bar, and the browser homepage (Edge defaults to msn content, used to just show msn.com earlier).