To quote their purpose:
>The study is to proceed on the basis of the conjecture that every aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it.
While you may argue it is not intelligent, it is certainly AI, which is anything in the last 70 years utilizing a machine that could be considered an incremental steps towards simulating intelligence and learning.
This is "it's just an engineering problem, we just have to follow the roadmap", except the roadmap is illegible and the incremental steps noodle around and lead somewhere else.
No, this is "it's a science problem". All this:
> except the roadmap is illegible and the incremental steps noodle around and lead somewhere else.
is what makes it science rather than engineering.