It just means the experience of sensation. You're conscious of a purple object, the smell of brewed coffee, the feeling of a sharp pain, you have a resurfaced memory of a deceased relative, you visualize the beach, you dream of being unprepared for a test, You daydream while driving down a long road, you feel affection seeing a friend, you hear your internal dialog about the boss.
There's nothing incoherent here, they're just talking about subjective states of experience.