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Atlassian is acquiring The Browser Company

(www.cnbc.com)
520 points kevinyew | 2 comments | 04 Sep 25 12:12 UTC | HN request time: 0.42s | source
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dcchambers ◴[04 Sep 25 13:01 UTC] No.45126785[source]▶
The thing the Browser Company does best is marketing. I have always felt like they really wanted to market their products more than build them. The founders should let Dia/Arc go and just go into product marketing. Many would hire them.
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1. joeguilmette ◴[04 Sep 25 13:24 UTC] No.45127016[source]▶
I always wondered who did their marketing. Their Arc Act II video was so good I watched it a few times (https://youtu.be/WIeJF3kL5ng?si=R1fHA87355dXDuZH).

I immediately thought Sandwich made it. Some of their stuff like https://youtu.be/5GeR8XTWR3M?si=RX-NBCMicnUPw1jA is so good I just periodically watch it.

If The Browser Company folks made that video, their superpower is really marketing and you are actually correct. But I feel like it must have been an agency.

replies(1): >>45127611 #
2. frankdenbow ◴[04 Sep 25 14:24 UTC] No.45127611[source]▶
Nashilu Makoua did a lot of their storytelling and strategy, very talented.