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1103 points MaxLeiter | 2 comments | | HN request time: 0.416s | source
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alex-moon ◴[] No.45124947[source]
I'm increasingly convinced that social isolation is the single great social ill of our time. I am not one for "respecting others' opinions" at all, make no mistakes, if someone believes something incorrect - or worse - then they need to be corrected. But so much of the hate simmering away like a pot about to boil over is the result of loneliness. The evidence on this is startingly clear.

https://www.sciencedirect.com/science/article/pii/S235215462...

https://www.sciencedirect.com/science/article/pii/S027795362...

https://www.psychiatrist.com/news/hate-lies-and-loneliness-f...

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999900000999 ◴[] No.45125200[source]
Had a chat about this with a friend yesterday.

In richer societies you can afford to be alone. This isn't good for tribal beings, humans didn't evolve as lone wolves. Even something as cooking for more than one person involves so much interaction.

At the lower end of the global income scale , you can't afford to be alone in your giant house. You might need to share communal goods.

Not everyone, but just having a role in society can be a major help for many people. The biggest crime of the modern era is the disposable human. You work for an anonymous corporation, that does some nonsense you can't even hope to understand, in exchange for currency, to support the basics of your existence.

You don't get to have any real status in that, for example In many places there was just one or two bread makers for the entire community. Baking bread isn't the most prestigious job, but you matter.

Tell me, fellow techy, working on serving ads. Who exactly would be disappointed if you failed in your duties today. Would anyone in your community be upset that they didn't get as many advertisements

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koliber ◴[] No.45125270[source]
I agree with 99.9% of what you wrote. It’s presented very clearly. We are social animals even if we don’t like to admit it.

A while ago I would say I agree 100%, but more recently I learned that ads have value. Therefore i can’t agree with the final sentence in this post. It’s not easy to recognize but I’d like to try to share how I see it now.

Any time you think or say one of these things, it means that someone did not do a good job advertising:

- I would have gone to that concert but did not know about it

- It was that cheap on sale? Too bad I did not hear about it a week ago.

- DeVaughn’s closed!? I completely forgot about that restaurant. They had great food.

- Why didn’t anyone tell me earlier that there is a tool for easily finding a time for a meeting.

Advertising can be valuable. When done right, it does not have to be intrusive or annoying. This does not mean that every job provides value, but not knowing about something can cause people to feel negatively. Marketing is telling people about things.

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narmiouh ◴[] No.45125368[source]
The way ads are run these days is almost completely wrong!

- Lies are ok

- Thrusting your product in a users face, doesn't care if the user cares, Just because I like golfing, doesn't mean every new golf ball brand needs to hit me up all the time.

- Product with Money wins, not necessarily the right product

- Most people are oblivious to their psychological drivers, Ad makers have learnt to exploit those to drive sales.

This is one area AI can be very helpful as it improves, I face a problem, I let my agent loose and it finds the right solution and thus right products, provides comparative data for me to choose without the products being thrust in my face everywhere I go (behavioral ads) or also when I don't need it.

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rkomorn ◴[] No.45125757[source]
One of the best examples of your second point is that tweet that went something like "I bought a toilet seat and now I'm getting ads for toilet seats everywhere I go". It's annoying and not even productive for the advertiser.
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StilesCrisis ◴[] No.45126430[source]
Apparently some of the very best-converting ads are repeat sales. Of course it helps if the product is obviously consumable, but I'm told that this counterintuitive strategy actually works well. Maybe it's because they can track conversions but not product returns, so maybe you're searching for a better one after returning the first purchase.
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1. 999900000999 ◴[] No.45126688[source]
Watch people buy watches.

Camera people buy cameras. Particularly if your talking about lenses, I might buy 3 in a month.

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2. rkomorn ◴[] No.45127342[source]
Toilet seat people buy toilet seats too, I guess.