How to Give a Good Talk

> Every talk must begin with its motivation

Must is a strong word. Surely there exist good presentations that begin with something else.

> The audience cannot care about your work until they understand the ‘value proposition’, to use still more contemporary capitalist jargon.

Hard disagree.

It is easy to imagine a problem that just sounds FUN.

Then "fun" is the value proposition.

But then the claim is meaningless.