Really interested in seeing how it fares in reality, almost sounds too good to be true.
There are significant trade-offs with this technology.
It's storing heat, so if you need electricity then you eat a lot of efficiency. I think Vernon said ~45% round trip efficiency. Batteries are 90%+.
The storage is at a high temperature (500-600C) which means that you can't use heat-pumps to produce the heat to be stored. This means that you miss out on ~400% energy gains possible from converting electricity to heat.
So the efficiency is pretty low.
That said, solar PV is really cheap and moving large amounts of earth into a pile is also a very much solved problem so in some cases, notably higher latitudes which have very long days and low heat/electricity demand in the summer and the opposite in the winter, it could still be a very good solution.
Heat from existing thermal power plants can be stored directly and later distributed with no conversion loss; excess electricity from renewables can be turned to heat at 100% efficiency, but the problem is that peak heat demand and peak electricity supply do not typically coincide. Heat batteries are meant to solve that problem.