> The consumers’ 2021 lawsuit said Amazon violated antitrust law by restricting third-party sellers from offering their products for lower prices elsewhere on rival platforms while they are also for sale on Amazon.
I've noticed that third-party sellers generally get around this by having the same list price on their own site, but basically offering everyone a coupon for 15-30% off. Not just for signing up for e-mails, but spinning a wheel that pops up a discount, items that are on sale 95% of the time, etc.
So while this may very well be anticompetitive of Amazon, at the same time it's generally something savvy sellers and savvy consumers have been able to get around easily for a long time.
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