And then of course, you add in VC-investments, and suddenly you have external parties forcing you to start extracting as much value from users as you possibly can.
Basically, the same story as with every other enshittificated company that happened so far.
We had no idea, until one day we stumbled into it by accident. It was very much like discovering a family was living in your closet.
But I remember one day being at a friend's house and she was asking me about something I'd sent her, "oh did you see that in Imgur she asked?"
"What do you mean did I see it on Imgur? I saw it in Reddit, it's just hoisted on Imgur."
And she was like, "What's Reddit? I love Imgur, I scroll on there every night."
I couldn't believe it, I went and checked and there was indeed a whole community, leaving contents and voting on things and doing all the rest, and many of them never heard of Reddit
You're right, it does feel strange, there's somehow something very uncanny about it.