I do this with music, films, and books because I think some things are objectively better than others in ways that don't always line up with my own tastes.
Also, "liking something intrinsically", what does that even mean?
I've learned that liking things behaves a lot like attraction. It has no reasoning or logic, it happens organically, and when you know, you know. Thus, I would never deign to pretend to like something I've found I don't.
I'm trying to let good art affect my soul and keep bad art from corrupting it.
Your mileage seems to vary, but I find that for food and drinks in particular it's the acquired tastes you get the most enjoyment from in the end -- I haven't met many people who enjoyed their first glass of peated whisky, for example. Heck, even my best friends are definitely an "acquired taste", as is obvious to me when I introduce them to other people I know.