Maybe this is involved a bit? asking your son to listen to something could be making it an activity, maybe put it on while you do something else and then ask his thoughts on it after?
1) tell stories of how I came to enjoy something I previously had not
2) don't make anything contentious...respect preferences while insisting they can change those preferences if they want to
3) help them gain competence quickly in anything they may not love at first
4) exposure and enthusiasm about lots of things
5) never trashing things and never ever shitting on other people's likes.
You do also have to restrict plausible substitutes, like if you do this with movies you need to either cut off or do a similar thing with video games.
Worst case, they don’t try the things you presented, but do go outside. Oh no, what a tragedy, lol.