We should have the ability to run any code we want on hardware we own

> In this context this would mean having the ability and documentation to build or install alternative operating systems on this hardware

It doesn't work. Everything from banks to Netflix and others are slowly edging out anything where they can't fully verify the chain of control to an entity they can have a legal or contractual relationship with. To be clear, this is fundamental, not incidental. You can't run your own operating system because it's not in Netflix's financial interest for you to do so. Or your banks, or your government. They all benefit from you not having control, so you can't.

This is why it's so important to defend the real principles here not just the technical artefacts of them. Netflix shouldn't be able to insist on a particular type of DRM for me to receive their service. Governments shouldn't be able to prevent me from end to end encrypting things. I should be able to opt into all this if I want more security, but it can't be mandatory. However all of these things are not technical, they are principles and rights that we have to argue for.

Really not a libertarian, but why shouldn’t Netflix have the right to choose who they distribute content to? They negotiated conditions with the creators, why shouldn’t they be able to specify the DRM? No one is forcing you to subscribe to Netflix. Or even to buy an iPad.

For Netflix sure. I don't care. But when it comes to banking and you are forced to use between two OS or this means no access to your bank digitally, this is a massive problem and restriction to citizens' freedom. Everyone needs a bank to operate, and they need to maximize the options available to use them.