I helped bootstrap a company that made an enterprise automation engine. The team wanted to make the service available as SaaS for boosting sales.
They could have got the job done by hosting the service in a vps with a multi-tenant database schema. Instead, they went about learning kubernetes and drillingg deep into "cloud-native" stack. Spent a year trying to setup the perfect devops pipeline.
Not surprisingly the company went out of business within the next few years.
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