If we can streamline the generalized information seeking process, that part of the web can dry up and disappear. And then we’d be left with more of the early era web, where you’re visiting websites not because you have a specific question to answer, but because you’re engaging in a social or interactive or otherwise deeper activity.
When it comes to “I have a specific question I need answering and then I’m done” the Web feels horribly clumsy and full of absolute garbage to wade through because they don’t want you to get the answer and go away. They want to milk your eyeballs for impressions and attention.
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