"Businesses produced and maintained quality content, Google rewarded the businesses with visitors while diverting some to their ads" that's idealistic, I am happy to see Google algorithm losing its monopoly, even if AI seach ends up being a bubble. When search engines will stop reducing website sorting to some stupid algorithm picked because of scalability while neglecting quality, I will start pity them. By the way this is, again, a low quality short opinion article about AI going to HN front page while not deserving it, it's really an annoying trend.