The web does not need gatekeepers: Cloudflare’s new “signed agents” pitch

I pretty much use Perplexity exclusively at this point, instead of Google. I'd rather just get my questions answered than navigate all of the ads and slowness that Google provides. I'm fine with paying a small monthly fee, but I don't want Cloudflare being the gatekeeper.

Perhaps a way to serve ads through the agents would be good enough. I'd prefer that to be some open protocol than controlled by a company.

This has been my experience more recently as well, I've finally migrated from google to Brave Search since google was just slow for me.

I also appreciate the AI search results a bit when im looking for something very specific (like what the yaml definition for a docker swarm deployment constraint looks like) because the AI just gives me the snippet while the search results are 300 medium blog posts about how to use docker and none of them explain the variables/what each does. Even the official docker documentation website is a mess to navigate and find anything relevant!

Not to mention how much worse it is on mobile. Every web site asks me to accept their cookies, close layers of ads with tiny buttons, and loads slowly with ads spread throughout the content. And that’s just to figure out if I’m even on the right page.