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A24's Empire of Auteurs

(www.newyorker.com)
75 points prismatic | 1 comments | 27 Aug 25 03:04 UTC | HN request time: 0s | source
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davidivadavid ◴[31 Aug 25 02:29 UTC] No.45079812[source]▶
A24 is at the same stage of the hype curve Netflix was with House of Cards. They're going to commoditize their own aesthetic, expand until quality is mediocre at best, rinse and repeat.
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varenc ◴[31 Aug 25 02:45 UTC] No.45079901[source]▶
IMHO this is a play that happens across industries. For example:

- Land Rover building reputation with their rugged Defender and then cashing in on that by pivoting to a far less capable luxury SUV. Same with most off road cars.

- North Face making serious mountaineering gear to suburban fashion brand with reduced quality.

- Blue Bottle going from a high quality local SF chain to scaling internationally under Nestle. (and quality taking a hit)

etc, etc...

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1. joegibbs ◴[31 Aug 25 03:40 UTC] No.45080173[source]▶
In business terms it makes perfect sense - if people care more about the brand and image than the actual reliability and quality of the product, why bother spending so much money on quality? Of course the brand will end up losing its appeal after a while, but there's always the next niche brand that can get scaled up.