A24 is at the same stage of the hype curve Netflix was with House of Cards. They're going to commoditize their own aesthetic, expand until quality is mediocre at best, rinse and repeat.
replies(5):
- Land Rover building reputation with their rugged Defender and then cashing in on that by pivoting to a far less capable luxury SUV. Same with most off road cars.
- North Face making serious mountaineering gear to suburban fashion brand with reduced quality.
- Blue Bottle going from a high quality local SF chain to scaling internationally under Nestle. (and quality taking a hit)
etc, etc...