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A24's Empire of Auteurs

(www.newyorker.com)
75 points prismatic | 2 comments | 27 Aug 25 03:04 UTC | HN request time: 0s | source
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pyuser583 ◴[31 Aug 25 01:36 UTC] No.45079555[source]▶
This article makes me like the company a lot less. Never had that reaction to a puff piece before.

I mean satanic parties? Not because some of their employees are satanists, but because they like the look?

They know they’re going to miff some people, and one of them is me.

I don’t care what religion their employees are. But when they’re endorsing one religious group to piss off another?

I don’t have to like it, and I don’t. Plenty of movies coming out. Plenty I haven’t seen that came out years and decades ago.

If they weren’t in such a competitive market, i probably wouldn’t care. But they’re so easy to avoid, why not?

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1. bryanrasmussen ◴[31 Aug 25 02:41 UTC] No.45079876[source]▶
>I mean satanic parties? Not because some of their employees are satanists, but because they like the look?

as I understand the relatively clear text I was reading A24 wanted to market The Witch, so they made a deal with the Satanic Temple, part of the deal for marketing purposes was to have parties after some showings of The Witch, the person who seemed to like the "look" was mainly Joe Blackmore who was from the Satanic Temple and in charge of planning the parties.

So yes it is true that they did it to generate controversy which would help get lots of free press for their movie which meant people went to see it which got them money to make more movies.

>But when they’re endorsing one religious group to piss off another?

of course the way they generated the controversy was because having Satanic parties would be guaranteed to piss off one particular religious group, which it seems really is the group the Satanic Temple exists to piss off.

I guess making a deal with someone could be seen as a form of endorsement, but in the case of religions it generally isn't seen that way.

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2. jijijijij ◴[31 Aug 25 19:39 UTC] No.45086371[source]▶
The Witch is actually a really good movie, by the way. One of those horror movies people not into horror movies may miss out on. In case anyone here thinks it's all just hype and controversy.