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A24's Empire of Auteurs

(www.newyorker.com)
75 points prismatic | 3 comments | 27 Aug 25 03:04 UTC | HN request time: 0.802s | source
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pyuser583 ◴[31 Aug 25 01:36 UTC] No.45079555[source]▶
This article makes me like the company a lot less. Never had that reaction to a puff piece before.

I mean satanic parties? Not because some of their employees are satanists, but because they like the look?

They know they’re going to miff some people, and one of them is me.

I don’t care what religion their employees are. But when they’re endorsing one religious group to piss off another?

I don’t have to like it, and I don’t. Plenty of movies coming out. Plenty I haven’t seen that came out years and decades ago.

If they weren’t in such a competitive market, i probably wouldn’t care. But they’re so easy to avoid, why not?

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1. adolph ◴[31 Aug 25 02:10 UTC] No.45079712[source]▶
Its all fake marketing. What kind of Satanists can't even get their own "pig’s head, for ritual use?" The negative reaction exhibited by the parent comment also figures into the game plan of negative marketing [0]. If this was 30 years ago Blackmore's document would unironically call it "synergy."

  Blackmore drew up a document enshrining their shared goal: “Create a 
  narrative and controversy that transforms ‘The Witch’ into an iconic film.” 
  The satanists planned the parties; A24 minded the guest list, and canvassed 
  butchers in search of a pig’s head, for ritual use.
0. https://www.trimarkdigital.com/blog/what-is-negative-marketi...
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2. pyuser583 ◴[31 Aug 25 02:39 UTC] No.45079868[source]▶
A very fake and controlled controversy, managed by the company making the controversial product.
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3. adolph ◴[31 Aug 25 17:22 UTC] No.45084972[source]▶
They don't even make the product. They remarket stuff that already existed.