I work in a large enterprise where they are jumping on the product manager bandwagon as well. Personally I don't mind the idea of this role but, similar to the product owner role, it seems to be an invention of consultancies as a way to place high-energy high-billable resources at cash rich companies. So, now we're getting all these "hustlers" being onboarded who eventually don't do much other than parading around and shouting orders at the people doing the actual work.
The way I see it, product management is not a role, is a discipline. There needs to be more partnering in software. E.g. pair a project manager with a tech-lead, together they do product management.
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