For those asking why author doesn't come up with their own new rules that can then be followed, this would just be trading a problem for the same problem. Absentmindedly following rules. Writing accessible code, past a few basic guidelines, becomes tacit knowledge. If you write and read code, you'll learn to love some and hate some. You'll also develop a feel for heavy handedness. Author said it best:
> It's not imagined, it's there and we can feel it.
We can feel it. Yes, having to make decisions while coding is an uncomfortable freedom. It requires you to be present. But you can get used to it if you try.