Cognitive load is what matters

This article reminds me of my early days at Microsoft. I spent 8 years in the Developer Division (DevDiv).

Microsoft had three personas for software engineers that were eventually retired for a much more complex persona framework called people in context (the irony in relation to this article isn’t lost on me).

But those original personas still stick with me and have been incredibly valuable in my career to understand and work effectively with other engineers.

Mort - the pragmatic engineer who cares most about the business outcome. If a “pile of if statements” gets the job done quickly and meets the requirements - Mort became a pejorative term at Microsoft unfortunately. VB developers were often Morts, Access developers were often Morts.

Elvis - the rockstar engineer who cares most about doing something new and exciting. Being the first to use the latest framework or technology. Getting visibility and accolades for innovation. The code might be a little unstable - but move fast and break things right? Elvis also cares a lot about the perceived brilliance of their code - 4 layers of abstraction? That must take a genius to understand and Elvis understands it because they wrote it, now everyone will know they are a genius. For many engineers at Microsoft (especially early in career) the assumption was (and still is largely) that Elvis gets promoted because Elvis gets visibility and is always innovating.

Einstein - the engineer who cares about the algorithm. Einstein wants to write the most performant, the most elegant, the most technically correct code possible. Einstein cares more if they are writing “pythonic” code than if the output actually solves the business problem. Einstein will refactor 200 lines of code to add a single new conditional to keep the codebase consistent. Einsteins love love love functional languages.

None of these personas represent a real engineer - every engineer is a mix, and a human with complex motivations and perspectives - but I can usually pin one of these 3 as the primary within a few days of PRs and a single design review.

Clearly they were missing Amanda, the engineer who's had to review others' terrible code (and her own) for 20 years, and has learned the hard way to keep it simple. She knows she's writing code mostly for people to read, not computers. Give me a small team of Amandas any day.

They were also missing Steve Jobs. Having had the displeasure to work with Microsoft tools and code for most of my career. Microsoft never in my experience just plain works. I had to fight Microsoft every step of the way to get things to "work". And when it does it invariably breaks in the next major software release.