"Attention Is All You Need" - I've always wondered if the authors of that paper used such a casual and catchy title because they knew it would be groundbreaking and massively cited in the future....
What about the converse, the paper became some massively influential because of the catchy title? Of course the contents are groundbreaking, but that alone is not enough. A groundbreaking paper that nobody knows about cannot have any impact. Even for research, there is a marketing part to it.