"Attention Is All You Need" - I've always wondered if the authors of that paper used such a casual and catchy title because they knew it would be groundbreaking and massively cited in the future....
I recommend reading this article which explains how you can get your papers accepted, and explains that a catchy title is the #1 most important thing: https://maxwellforbes.com/posts/how-to-get-a-paper-accepted/ (not a plug, I just saved it because it was interesting)