"Attention Is All You Need" - I've always wondered if the authors of that paper used such a casual and catchy title because they knew it would be groundbreaking and massively cited in the future....
Definitely. I always assumed that, having been involved in writing similarly groundbreaking papers… or so we thought at the time. All my coauthors spent significant time thinking about what the best title would be, and strategies like that were common. (It ended up not mattering for us.)