Looking over the threads running here, it is interesting how differently the article's title/point is being taken, filtered through different commenter situations and experiences.
I don't see it as a blind prescription.
It doesn't imply that choosing what is simple, will be simple. Or that simplest, will be simple. Or that this is a process uniquely immune from problems or tradeoffs.
Just a reminder to never forget to aim for simplest.
A tautological cookie fortune, of something important we often functionally forget or slide on.
There is a lot of wisdom in recognizing and repeating the most important "mantras of the obvious". And listening to them reformulated, in other ways, by other people.
The greatest craftbeings never stop revisiting the basics.